The Lagonda All-Terrain Concept is not your typical luxury SUV. Taking aim at a category which has exploded with ultra-expensive, super-powerful, and conspicuously luxurious options in the past few years, the Aston Martin sub-brand’s new concept SUV for the Geneva Motor Show 2019 manages to still stand out from the crowd.

It comes a year after the striking Lagonda Vision Concept, which made its debut in Geneva in 2018. That served to give Lagonda its grand reveal as the luxury, zero-emission arm of Aston Martin, focusing on how new technology and a clean-slate approach to what it means to be pampered might find its way to the road.
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