Hyundai has opted to launch three different green driving solutions in one with the new Ioniq. The idea is simple: Hyundai offers one platform and you choose whether you want Hybrid, Electric or Plug-in Hybrid.
Options are few, making this a relatively straight-forward decision-making process. The idea is to create a car that’s accessible to as wide a range of people as possible.
Where the Hybrid squares up to a number of models – namely the Prius, but also Toyota’s wider selection of hybrids – the Ioniq Electric faces less competition. There are e-versions of established models across some car manufacturers – like the Volkswagen e-Golf – but cars designed to be electric from the get-go are rarer. Nissan dominates the UK’s roads with the Leaf, there’s the odd Renault Zoe sighting, while BMW has a healthy following with its i3 and Tesla is creeping in at the top-end.
So can Hyundai muscle in on the fledgling electric car segment with the Ioniq Electric, an electric car for the mainstream?
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