When Toyota president Eiji Toyoda set his sights on building ‘a car that is better than the best in the world’ in 1983, the automotive community thought that Japan’s largest automaker had lost their footing. The original 1990 Lexus LS 400 that debuted in 1989 (internally known as ‘Circle F’ or ‘project F1’) took six years to develop from scratch. It required the brainpower of 60 designers, 2,300 technicians, 200 support workers, and 1,400 engineers split up into 24
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