It’s intriguing to think just how much we owe to individual creatives, and how much they, in turn, may owe to pure luck or happenstance. If Isaac Newton hadn’t witnessed that falling apple (supposedly in 1666), for instance, he may never have developed his law of universal gravitation. If a Marine hadn’t been dissatisfied with BMW’s motorcycle lineup around three centuries later, the brand may never have brought the world the R90S. It’s a dilemma that businesses of all
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