How a Hot Car Becomes a Hot Wheels Car

Making a wide-body 1970 Pontiac Firebird into a Hot Wheels Legend at the Hot Wheels design headquarters in El Segundo, California.

The only sound in the room is a slight whir from the launcher at the base of the ramp.

Bryan Benedict lines up the Pontiac Firebird, and it shoots forward, up through a loop and over. It’s just a blur of green and the hiss of tires against track. The crowd cheers.

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