Here’s Why Mitsubishi Doesn’t Sell Its Pickup Truck In The USA

The once-almighty Mitsubishi brand has grown irrelevant in North America after flirting with success from the late 90s to the early 2000s. What followed was corporate mismanagement and fuel economy cheating scandals that may have forever changed buyer’s perception of Mitsubishi cars. But like a phoenix rising from the ashes, Mitsubishi intends to reenter the U.S. market by aiming for one of the fastest-growing segments in the automotive industry. In a 2023 interview with The Drive, Mitsubishi North America’s

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