Ford’s Kinetic Design Explained: What You Need To Know

When you think of a car, conceptually speaking, what comes to mind? A big box with four wheels and some windows? Certainly, that’s the simplest way to think of an automobile, and indeed, that’s been the dominating template for automotive design for about as long as it has been a thing. In the last couple of decades, however, automotive manufacturers have been looking for new and interesting ways to iterate on and evolve the simple concept of ‘a box

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