The Volkswagen ID.4 electric crossover is coming to America, and VW is hoping to replicate some of the reservation successes rivals like Tesla have seen in recent years. The first taste for North American drivers of the automaker’s new MEB all-electric car platform – having missed out on the ID.3 hatchback – the 2021 ID.4 will also mark the US debut of a brand new online ordering system.

“Tesla has been successful for many reasons, and we believe one of them is that nice, straightforward online buying process,” Duncan Movassaghi, Executive Vice President of Sales & Marketing at VW, explains. “Now, we can’t replicate that in its entirety, and neither would we want to. We want to see our dealerships as an advantage.”
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