It took the Koreans a long time to join the global automotive market. It takes a lot of bravery to join the global market no matter who you are, as it has proven to be a place of prejudice and fierce competition. Still, that didn’t stop the Korean automakers Kia and Hyundai from entering North America in the 1980s and 1990s. The two’s response from the public wasn’t exactly the greatest straight away. Hyundai quickly developed a reputation for
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