When the Honda Civic arrived in the early ’70s, it didn’t exactly set the world on fire. However, Honda’s shrewd plans to continue making a small car that was affordable but of exceptionally high quality eventually paid off. Honda’s entrance into the North American market began with a 50cc motorcycle backed up by a campaign proclaiming, ‘You meet the nicest people on a Honda.’ This proved to be a stroke of genius as it helped change the perception of who
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