As with any industry, big automotive firms are never content with having just one car brand. Whether it’s Toyota with Lexus and Daihatsu, Honda with Acura, or General Motors with brands like Chevrolet, GMC, and Buick, leading automotive companies are forever seeking ways to expand their market presence, maintain a competitive edge, as well as cater to diverse customer needs. A multi-brand strategy helps them achieve these while growing. However, attaining an umbrella brand status is a slow, gradual
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