Tesla’s backup plan should the Cybertruck flop is something a lot more straightforward, CEO Elon Musk has confirmed, again insisting that gut reaction rather than any sort of traditional market research shaped the still-divisive pickup. Unveiled in November 2019 – though not expected to go on sale until late 2021 at the earliest – the Cybertruck certainly isn’t styled to suit everybody and nor, Musk has said, is it really intended for every market.

Indeed, when the angular pickup was revealed on November 21st, 2019, there were plenty of people who mistook it for a joke. With its flat surfaces, sharp creases, and Blade Runner meets stealth bomber aesthetic, opinion was immediately split as to whether you thought the Cybertruck looked unspeakably cool or just plain ridiculous.
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