These days, consumers are a lot more picky about how their purchases reflect their values. In 2023, McKinsey and Company shared how consumers cared about sustainability and how they’ve proven it with their wallets. A joint study with Nielsen studied five years of U.S. sales data from 2017 to June 2022, revealing a clear and material link between environmentally friendly claims and consumer spending through disproportionate growth.  For many people, cars are some of the most expensive and longest
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