DS Automobiles has launched its third model, the DS 9, this time targeting the very heart of where this prestige brand wants to sit: in the executive saloon segment.

The DS 9 – no joking around, Trekkies – is a car that puts itself in contention with cars like the BMW 5 Series or the Audi A6 – so it’s certainly not lacking in competition. Strangely, however, DS says that it doesn’t really want to compete with these models.
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