The role of celebrity endorsers can often become confusing. Some celebrities are just cashing a check to promote a product, but others have a genuine stake in the promotion. Actress Suzanne Somers, for example, has always been the sole proprietor of the Thighmaster exercise device brand with which she became inextricably linked. On the surface, though, it’s difficult to tell which is which. After all, the Thighmaster, to continue using that example, came in an era when other celebrities,
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