Anyone who thinks full-size gas pickups have been immune to new technology and tightening economy demands might not have seen the inroads electrification has made to the segment. Though — as the 2024 Toyota Tundra i-FORCE MAX demonstrates well — just how automakers deliver on hybrids can vary. Toyota is no stranger to the gas-electric combo, having popularized the concept with its Prius, though its beefy truck has different priorities which those chasing miles-per-gallon (mpg) gains above all else
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