Bugatti’s New Design Director Opens Up About the Brand’s ‘Golden Era’

Frank Heyl came into the festivities of the 2023 Monterey Car Week riding high. For starters, he’d just been appointed Bugatti’s director of design a couple weeks before, assuming the position his old boss, Achim Anscheidt, had just vacated in order to adopt a broader advisory role at the hand of Bugatti CEO and EV wunderkind Mate Rimac. But he also came to California in the company of a new Bugatti unlike any he’d worked on in the

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