Local market research gets the ball rolling for Korean brand’s inaugural ute

Hyundai’s first ute is another step closer following a recent market research study in Australia, one of the world’s biggest pick-up markets.

Speaking at this week’s launch of the new Hyundai Venue compact SUV, Hyundai’s Australian CEO JW Lee said he hopes the research, which was also conducted in Asian and Middle East countries, will result in a full range of utility vehicles ideally suited to Australians.
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https://www.motoring.com.au/aussie-input-for-first-hyundai-pick-up-120673/