In the 1960s, gas-guzzling V8-powered muscle cars dominated American highways, but tiny kei cars were getting big in Japan. By 1967, the country had become the world’s second most prolific automaking nation with more than 3 million cars produced, but up to that point, Honda had lagged behind its compatriots in introducing a kei car. Company founder Soichiro Honda saw the success Volkswagen had with the Beetle and wanted to build a ‘People’s car’ for Japan. He established a
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