Dodge shook up the full-size truck competition when it introduced the second generation Dodge Ram pickup in 1994. Dodge had been an also-ran in full-size truck sales, and knew that in order to alter their fortunes, they would need to introduce a vehicle that would make a splash. The truck that Dodge brought to market was bold, both in its muscular big rig-inspired design and for its large cab, which boasted more interior room than its competitors. The new
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