The Jeep brand was created by Willys-Overland to sell civilian versions of the Quad it built for the Army during World War II. The Jeep badge was made more prominent when Kaiser Industries absorbed Willys in 1953, and continued to grow in popularity, leading Kaiser to rebrand as Kaiser Jeep in 1963. Seven years later, it sold the Jeep badge to American Motors. Chrysler acquired AMC and all its holdings in 1987, and Fiat Chrysler merged with the Peugeot Group a
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