One of the coolest aspects of car production in past eras is the long forgotten process of coachbuilding. It used to be that many luxury automakers didn’t sell cars with the bodywork. They sold the bare chassis and drivetrain, and then it was up to the buyer to choose a coachbuilder who would then build the body from scratch to the buyer’s specification. After the widespread adoption of assembly lines and measures to make the car production process cheaper
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