The American Automobile Association, or AAA, was founded in 1902 when nine of the nation’s 50 existing motor vehicle clubs joined forces in Chicago. At the time, there were only about 23,000 cars on the road, but the Journal of Consumer Research says that number has since ballooned to more than 283,000. To keep up with the growth in the domestic auto market, AAA vastly increased its services. Initially, the organization’s focus was on lobbying for improvements to roads that
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