Chevrolet is one of the most enduring brands in the automotive industry. Louis Chevrolet and William Durant founded the company in 1911 and debuted their first vehicle, the Series C Classic Six, two years later at the New York Auto Show. In 1918, Durant engineered a reverse merger with General Motors; a reverse merger is when a private company acquires a public company to shortcut the IPO process. The brand grew quickly in the following years, and by 1929,
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