Chrysler coined the term ‘Mopar’ in the 1930s to sell its brand-new product, antifreeze. The new brand — a portmanteau of the words ‘motor’ and ‘parts’ — was soon broadened to cover Chrysler’s entire line of parts and accessories. It later came to be used as a catch-all for the company’s cars as well. That initially included Chrysler’s core three brands: Chrysler, Dodge, and Plymouth. Ram trucks began as Dodge models but were spun off into their own division in 2009.
…
Read more