Toyota’s strategy of ‘don’t mess with a good thing’ has come to an end, and that makes the 2024 Tacoma all the more risky. When it arrives in U.S. dealerships this December, the fourth-generation truck will arguably deliver the biggest upgrade the midsize pickup has seen since its debut. In the process, however, Toyota finds itself walking a narrow line between the expectations of long-time Tacoma owners and the demands of modern truck buyers. For all its sales success
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