2024 Honda Prologue First Look: Weaponizing Normal

There’s something decidedly odd about the 2024 Honda Prologue. Usually, when you’re an automaker entering an existing market, the strategy is to go big, vocal, and a little bit crazy. Honda’s first all-electric SUV, in contrast, is not only positively normal but is hoping people notice that. Honda isn’t immune to the allure of the weird — this is, after all, the company that pumped millions into Asimo — but it can also show equal restraint. When the Prologue

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