In a shrinking market, the flashy Benz seeks to broaden its appeal.

In the last 10 years, the slice of vehicle sales that were cars has plummeted in the United States from about 50 percent to less than 25 percent. That’s why the only car in a Ford showroom is the Mustang and the only cars at your Buick dealer are used. The premium-car makers haven’t been immune to this trend, and Mercedes-Benz’s car percentage fell from 80 percent levels in the early part of the century to less than 30 percent this year.
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