2022 Hispano Suiza Carmen Jumpstarts the Dead Brand

The world is not short of long-dead car brands, neither seemingly the urge to revive them. Hispano-Suiza is one of those dead carmakers set to be reanimated. Founded in Barcelona in 1904, the Hispano-Suiza name was chosen to celebrate the collaboration between its Spanish founder Damián Mateu Bisa and chief engineer, Marc Birkigt, from Switzerland. In Spanish, the name means ‘Spanish-Swiss.’ From its founding to its end at the onset of the Second World War, the company made more

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