When the Toyota Supra stopped selling stateside after the Mark IV generation in 1998, its top-spec Turbo variant had an MSRP of $40,508. Amid a dying sports car market, it cost way more than most were willing to pay for it. At the time, buyers could opt for the much hotter BMW E36 M3 for nearly the same price. And stiff competition from the Porsche Boxster that was just hitting showrooms made the Supra an even a tougher sell. So, Toyota inevitably pulled the plug.
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