When the Jaguar XE hit the road four years ago, its mission was to best the segment-ruling BMW 3 Series. That original XE charmed us — it was nice to drive and not too shabby to look at. But time hasn’t been too kind to Jaguar’s smallest four-door, and its US sales pale in comparison to that of the BMW. So far this year, the 3 Series is outselling the XE almost eight to one.
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https://www.cnet.com/roadshow/reviews/2020-jaguar-xe-preview/