A few years ago, Hyundai finally launched Genesis as a standalone luxury brand. Today, it has a range of very solid new models, but so far, almost nobody’s buying. Why? Because premium shoppers want three letters: S-U-V. It’s going to be a while before they can finally get one from Genesis, but until then, this 2020 Hyundai Palisade might do a surprisingly good job of filling in — if people can look past its everyday badge.
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https://www.cnet.com/roadshow/reviews/2020-hyundai-palisade-preview/