Whether true or false, there’s a perception that Germany has a Big Three of roughly equals in Audi, BMW and Mercedes-Benz, with Porsche sitting elsewhere by its lonesome as, well, the Bigger One. Not in a volume-churning commercial sense, but in status, badge cachet and, yes, pricing.

Accurate or not, Porsche has long been seen in some eyes as the sports carmaker amongst passenger car-centric contemporaries, and had been known to, in part, charge handsomely because of it. The disparaging ‘Porsche money’ cliché does have a long paper trail.
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https://www.caradvice.com.au/748645/2019-porsche-macan-s-v-bmw-x3-m40i-comparison/