few years ago I sat in a presentation where Mazda engineers showed how the throttle response of a CX-5 crossover compared to that of a Porsche, a Lexus and an Audi. Why, I asked in slightly politer terms, would they waste our time on that instead of comparing the CX-5 to its actual competition, like the Toyota RAV4 and Honda CR-V? Because, a PR rep replied, Mazda didn’t want to remain a mainstream brand but instead hoped to become a luxury contender.
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https://www.cnet.com/roadshow/reviews/2019-mazda-cx-5-review/