Ahead of our press introduction of the 2019 Ducati Scrambler Icon, we’ve received details of some of the nuances surrounding the upcoming model release.

The Italian firm will continue to push its Land of Joy branding campaign that has surrounded the Scrambler marque since its inception in 2015. This latest “Joyvolution” focuses on new safety features and updated styling components, which add an “extra layer of untroubled freedom.”
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https://www.motorcycle.com/features/2019-ducati-scrambler-icon-first-look.html