Whoever said, “you can buy fashion but you can’t buy style” has obviously never seen or ridden Yamaha’s all new 2018 XSR700 Sport Heritage. While this statement usually pertains to clothes, I don’t think it’s far off the mark when it comes to Yamaha’s new middleweight. The threads you wear and motorcycles you ride don’t have a lot in common, but one thing they do share is that they both allow you to express yourself and make a statement. Just about anything retro is “cool”, or in fashion these days, but what the wearer (or rider in this case) does with it ultimately evokes their style. The XSR700 makes it easy to do so on both fronts. Allow me to explain…

Just to reiterate – retro is “in” right now. Call it what you want to call it, whether it be retro, vintage, classic or traditional, it’s all the same, and kids these days are into it. Take it from me, a 28-year-old, tattooed, hipster millennial – I should know what’s cool, right? Maybe not, but it’s what a large portion of my generation digs. Plus, it’s this younger demographic that manufacturers are targeting to help keep our industry alive, though anyone, regardless of age can look good on this bike.
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https://www.motorcycle.com/manufacturer/yamaha/2018-yamaha-xsr700-sport-heritage-first-ride-review.html