Is it hard to get excited about the all-new 2018 Toyota Camry? After all, this is a car that has been at the top of the mid-size sedan heap for decades, reaping handsomely the rewards having sown so much loyalty amongst families seeking affordable and above all reliable transportation. How much better can it get, really – and how noteworthy would an improvement actually be when it’s already such a dominant force in its class?

All things being equal it might have been possible for Toyota to coast into the latest generation of its flagship model, but times have changed dramatically since the Camry first went on sale in the early 80s. Parents with budding broods are more likely to consider an all-wheel drive SUV than park a four-door commuter car in the driveway, and even those without children to haul are increasingly turning away from the traditional mid-sizer that has been the industry’s bread and butter in favor of visiting crossover country.
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