Like most supercar brands that are starting off from scratch, Emerson Fittipaldi’s Pininfarina Fittipaldi EF7 Vision Gran Turismo suffers from not having the foundation that other supercar models from more established brands have. The car looks good on paper, but a model’s success isn’t determined on the parcel from which it’s drawn on or even on a full-bodied prototype that debuts at the 2017 Geneva Motor Show. The good news is that Fittipaldi Motors – the company started by the former F1 world champion – actually has plans to bring the EF7 to life.

The road to seeing the EF7 is going to be a long and difficult one to navigate. That’s usually what awaits start-ups who try to bring their works to the forefront. But Fittipaldi does have a few things on its side too, not the least of which is the drive and dedication to see the EF7 evolve into the production supercar he’s always envisioned it to be. He also has partners in the fold to help him get his project off the ground, including Pininfarina, whose work on the car’s design is immediately recognizable, and HWA AG, an AMG spinoff that prepares German touring cars.
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