Hyundai’s Ioniq initiative is more than just a green flare rising up from the sea of increasingly electrified automotive options. The decision to introduce a family of not one, not two, but a trio of new environmentally-friendly automobiles – the Ioniq Hybrid, the Ioniq Electric, and later this year, the Ioniq Plug-In Hybrid – is the second wind for Hyundai’s self-celebration as a major automotive player after last year’s launch of the Genesis luxury sub-brand. In many ways, this eco after-party is even more significant than the Genesis project, given that the premium market promises eventual profits. No one, it must be noted, makes anything resembling real money on hybrids and EVs, which means that Hyundai is building these cars in large part to demonstrate to the rest of the world that it can afford to do so – and do so comfortably.

Lest you think that’s a knock against either Hyundai’s intentions or final product, let me be clear: after having driven two-thirds of the Ioniq line-up I can confidently state that none of these cars are mere green-washed window-dressing.
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https://www.slashgear.com/2017-hyundai-ioniq-electric-and-hybrid-first-drive-reaching-past-the-prius-rainbow-30480296/