Here’s how you know that the Korean automakers are truly making a splash: when a brand that has been around for 114 years starts to take their concept and run with it.

The Korean twins have propelled themselves into many podium finishes when it comes to comparison tests, awards, and more crucially, sales. Arguably the key to this success, achieved within a relatively short period of time, is their focus on value. That means making certain features standard that would otherwise be optional with the competition without raising the price point much if at all. It means adding an aura quality on the base or mid trim levels of that would otherwise be reserved for top trims. And, recently, it means taking on brands that would otherwise be well outside the realm of typical competition.

For Cadillac, it has always been associated with the likes of premium German and Japanese brands. But it seems like it may be taking a page from the Koreans when it comes to competing with the rest of the established players – at least in terms of value. And it is evidenced in the all-new CT6; a model meant to be the flag bearer of the brand – at least for now.
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