If you’re wondering how important the small-displacement segment is to BMW, here’s a figure to chew on: Edgar Heinrich, BMW Motorrad’s Head of Design, estimates, on a global scale, its current model lineup, excluding the G310R, appeals to approximately one million motorcycle shoppers. This means motorcycle consumers are buying bikes in segments BMW currently is present in. That includes everything from the G650GS on the low end, all the way to the K1600GTL at the other extreme.

Add in the G310R and BMW says its potential motorcycle audience has now doubled in size: two million people. All thanks to one motorcycle. That’s how important the G310R is to BMW. Further driving home the 310R’s importance was the sheer number of people on the BMW payroll in attendance at the model’s international press launch in Hollywood, California; both from BMW North America’s New Jersey HQ, but also from the motherland in Deutschland. Clearly, there’s a lot riding on this new Beemer.
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