Meteoric rise. It’s a term often used to describe the rapid ascent of transformative tech companies. Apple. Microsoft. Nvidia. Even Tesla, which, let’s admit, operates like one. However, back in the 1990s it was the Lexus name that was often put next to that term. You might think that it was just the luxury arm of Toyota. No big deal, right? Well, it turns out that this arm had a plan to unsettle the status quo in the luxury segment,
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