Jeep’s rugged, go-anywhere attitude has been in the making since the original Willys MB hit the battlefields of Europe in the 1940s. Valued for its durability and modularity, the Jeep nameplate has come a long way from its first mission, ferrying GIs to victory. However, Jeep’s trajectory changed in 1987 when Chrysler acquired the brand at Lee Iacocca’s urging. Introducing the first Jeep to bear the Wrangler nameplate set the brand toward stability. Since then, Jeep has become synonymous
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