Predicting car market trends is notoriously difficult. Buyers’ tastes can change drastically in the space of a year or two, and this volatility can sometimes catch manufacturers off guard. There are a few solutions to adapting to changing tastes: the first is to develop an entirely new car in-house. However, this is a very costly, time-consuming process, and so many manufacturers choose a second option as a temporary solution. Instead of developing a car of their own, they simply
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