The camera industry has needed a massive change for many years now, and he could do it.

When I read the press release and it said, “Leica Camera appoints Mike Giannattasio as President of its North American division, effective July 1,” I was very intrigued. Leica, I feel, has gotten back into their groove in the past few years when it comes to cameras. So when any new president takes over, I think it’s fascinating to wonder about how they could steer the industry. And Mr. Giannattasio is perhaps the one Camera Division President I’m most excited about at the moment. It’s my hope that Mr. Giannattasio will do precisely what I’ve been asking the entire camera industry to do for years. Further, I hope he’s successful in changing the minds of Japanese companies who seem to cater to what I feel is maybe 3% of photographers.
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https://www.thephoblographer.com/2020/07/18/this-new-president-could-be-exactly-what-the-camera-industry-needs/