Nikon has announced the COOLPIX W150, a colorful and rugged point-and-shoot digital camera that’s shockproof from drops up to 1.8m (5.9ft), waterproof down to 10m (33ft), dustproof and coldproof down to -10C (14F). The new model features a 13-megapixel sensor and a 3x optical zoom NIKKOR lens, Target Finding AF, multiple scene modes and support for recording Full HD videos with stereo audio.

Nikon has positioned the W150 as a digital camera suitable for both adults and children; the camera maker utilized a modified user interface that is simple enough for first-time users to navigate. The camera supports SnapBridge for automatically transferring images from the camera to an Android or iOS device.
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