There are no shortage of camera straps on the market, but ever once in a while a novel design comes to light that provides a refreshing take on what is a seemingly simple accessory. The newest company to do this is viiu, who’s launched its first products, the Rota-Strap and Rota-Lock, on Kickstarter. .

The Rota-Strap looks like your standard cable-style camera strap at a glance, but its material and and method for connecting it to the camera is a bit different than other options on the market.
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