In the last few years we’ve seen several cameras try the same trick: putting a DSLR-size APS-C sensor in a pocketable camera. The Nikon Coolpix A tried and failed due to a sky-high launch price. TheRicoh GR was much cheaper and is still one of our favorite cameras, but it’s failed to make a large impact in the market.

That’s where the new Fujifilm X70 ($699.95 MSRP) comes in. Following the GR model to a T, the X70 not only boasts great hardware, but comes at a great price and in a body that begs for attention. Easily the best mix of price and performance in Fuji’s point-and-shoot lineup, the X70 carves an attractive niche for itself: good enough for a pro, accessible to an enthusiast, and affordable for all.
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