Fujifilm has launched the GFX50S II, which is the most affordable medium format camera, yet. While the price starts at $3999 for the body, it is still considerably less expensive than other medium format cameras on the market, including the previous $5499 GFX50S.

The GFX50S II features a 51.4 megapixel medium format sensor. At 55mm diagonally, the sensor is about 1.7x larger than traditional 35mm full frame sensors found in this price range, such as on the similarly priced Sony A7R IV, Canon EOS R5, or Panasonic S1R.
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