Canon continues to claim that the camera market is going to nosedive to depths the industry hasn’t seen in many years.

Earlier this year, Canon stated that the declining camera market had forced them to change their entire business strategy because of the rise of smartphone photography. Other manufacturers such as Fujifilm said they didn’t see a market decline at all. Ever since that statement from Canon, there has been speculation about the current state of the camera market and where it will end up.
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https://www.thephoblographer.com/2019/09/05/camera-market-could-one-of-the-big-camera-companies-die-in-the-next-two-years/